West End Live

West End Live...

It's a bit of a new phenomenon, this. A strange outdoors-y affair. London theatre's attempt at a festival, a chance for the producers to wring some free publicity out of their shows.

When I was there four years ago, it was a tame affair. A smattering of people, hardly enough to call a crowd, consisting mainly of proud mums, diehard fans and passers-by who had halfheartedly stopped on their way through Leicester Square to see what all the racket was.

Saturday was a different story. Thousands of people had crammed themselves into the relatively small space to show their support. The Wanderer came to show his support (or rather, bring my packed lunch that I left on the kitchen sideboard) and found he couldn't get anywhere near the stage, having to content himself with a rather inhibited view from the other side of the square behind a giant Postman Pat.

It was definitely the place to be on Saturday morning.

I felt a little bit like a child at a dance competition as we piled into the coach outside the Palladium, already in full costume and wigs. It was Aunt Sally's Ballet Academy all over again, en route to the annual Eastbourne Dance Festival. All we were missing was a bottle of Ellnet and a carton of Um Bongo.

People stared as we drove down Regent Street, teenagers laughed, children waved... We could have been on an open top bus going to switch the Christmas lights on, for all the attention we attracted. I felt a strange pressure to put my wimple on correctly, even though usually I leave it till the very last second. (It leaves a crease in my forehead, and who needs more of those?)

We were quickly herded onto the stage, sandwiched neatly between Jodie Prenger and the cast of We Will Rock You. For some reason we were to be introduced by Biggins. I suppose it needed someone pretty spangly to contend with a show like ours...

After his patter, he bizarrely chose a seat at the side of the stage, crossed his legs and sat back to watch the action like a oddly camp Brechtian Chorus, tapping his foot and grinning over at us encouragingly. I had to fight an irresistible urge to drag him up and start do-si-dos-ing with him.

The sound was a bit am-dram, but apart from that, everything went well. Alli Harding did a great job of standing in for Julia Sutton, despite our concerns that she might repeat her performance at the press launch when she forgot the words and sang four lines in what can only have been Gaelic.

I looked up West End Live on the internet. As far as I could see (and I researched it a long time), it's purely a promotional gig, designed to encourage people to go and see shows. Performers are required as part of their contracts to do a certain amount of publicity unpaid. Fair enough. We're happy to promote our shows if it keeps them open and flourishing. Not a bad cause, if you don't compare it to any serious charities. But I couldn't help thinking I'd be happier to work for free if I knew someone else other than the producer was going to benefit. It would be nice if the bosses would stump up some cash for something like the Variety Club, or the Unicorn Theatre. For the families who can't afford sixty five quid a ticket.

The Broadway community has a different fundraising event almost every week. We do a bit here, but not as much as we could. West End Live would be the perfect opportunity to give something back.